Digital Banking: Optimisation for Students in Switzerland
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
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Assignee
Practice partner / Client
UBS Switzerland AG, Zürich
Abstract
The goal is to optimise Digital Banking for Swiss students and improve the user experience for existing and new clients. UBS benefits from tailored insights and recommendations and can differentiate itself from its competitors. Weaknesses in UBS's current offering were addressed to engage student customers. Scholarly articles and reports form the basis of our literature review, enriching our analysis and informing our recommendations. The work covers three segments and includes the terms of Neobank, the analysis of Nordic banks, and the results of the digital banking survey.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Paunovic, N., & Stolz, N. (2023). Digital Banking: Optimisation for Students in Switzerland [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/42229