Market entry with trade of new watches into the pre-owned luxury watch market

Abstract

The client has developed a long-standing passion for luxury watches over the past 12 years. However, this passion should not remain just a passion: Mr. Ajvazi wants to turn his passion into a business. He plans to enter the international pre-owned luxury watch market with new watches produced in 2018 or later. Since Mr. Ajvazi does not have sufficient knowledge about the watch market and experience in achieving a successful market entry, this Bachelor Thesis will address this situation and help Mr. Ajvazi to achieve a successful market entry.