Analysis of perceived brand values of a big baby article brand on potential consumers in the metropolitan area of Zurich
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Authors
Author (Corporation)
Publication date
2021
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
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Artsana Suisse SA, Manno
Abstract
Artsana SA wanted to get a market expansion strategy for Switzerland by targeting people living in the metropolitan area of Zurich with an Italian, French, Portuguese, or German background. The reason behind this is because the brand is well known or even top of the mind in those countries. The ultimate goal obviously is to increase sales figures.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Artho, F. A., & Takac, M. (2021). Analysis of perceived brand values of a big baby article brand on potential consumers in the metropolitan area of Zurich [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41144