Traditional businesses in the sharing economy: Critical success factors and prerequisites
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Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
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Type
04B - Conference paper
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Parent work
32nd Bled eConference humanizing technology for a sustainable society. June 16 – 19, 2019, Bled, Slovenia. Conference proceedings
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DOI of the original publication
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Volume
Issue / Number
Pages / Duration
579-598
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Publisher / Publishing institution
University of Maribor Press
Place of publication / Event location
Maribor
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Abstract
The sharing economy emerged as an alternative way to earn or save money during the financial crisis. Customers started to share underused products for a small fee. This trend is projected to grow over the next years. Not only is the market volume rising, but also the customers' willingness to use it. Projections indicate that traditional businesses will lose customers as well as market share. Hence, this paper tries to understand why traditional businesses should consider the sharing economy and intends to find critical success factors, prerequisites, potentials and risks. To achieve these goals, a comprehensive qualitative research approach involving six experts was applied. The results show that being customer-centric and adopting a sharing mindset are examples of CSFs, while an important prerequisite is to understand the customers’ needs and wants. These findings can guide traditional businesses with a B2C business model in the sharing economy as a provider of their products and services.
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Subject (DDC)
Event
32nd Bled eConference: Humanizing Technology for a Sustainable Society
Exhibition start date
Exhibition end date
Conference start date
16.06.2019
Conference end date
19.06.2019
Date of the last check
ISBN
978-961-286-280-0
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Peer review of the complete publication
Open access category
Gold
License
Citation
Schmid, J., & Leimstoll, U. (2019). Traditional businesses in the sharing economy: Critical success factors and prerequisites. In A. Pucihar, M. Kljajić Borštnar, R. Bons, J. Seitz, H. Cripps, & D. Vidmar (Eds.), 32nd Bled eConference humanizing technology for a sustainable society. June 16 – 19, 2019, Bled, Slovenia. Conference proceedings (pp. 579–598). University of Maribor Press. https://doi.org/10.18690/978-961-286-280-0.31