How can a digital marketplace successfully implement a driver-based planning model?
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Authors
Author (Corporation)
Publication date
2021
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
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Assignee
Practice partner / Client
Homegate, Zürich
Abstract
They are looking to optimize their overall planning process and build models that are best suited to their business mechanics and lead to accurate forecasts. The present bachelor thesis aims to build a framework that serves digital marketplaces like Homegate as a general guidance for the implementation of driver-based planning models. It is furthermore intended to highlight the related challenges and how they can be overcome.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Rüede, K. (2021). How can a digital marketplace successfully implement a driver-based planning model? [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41236