CTM Alder AG: Market potential analysis for the possible internationalization of a Swiss software product
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2020
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Semesterarbeit
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
The Swiss software producer has been specializing in providing digital learning solutions in driving instruction. Their focus has been shifted towards creating an innovative solution to ease the everyday business of driving schools and instructors. Hence, the pioneering software was launched. Since the product has been launched in Switzerland, the CEO has been investigating the expansion of business operations into markets abroad. The problem was to assess all critical data points about as many countries as possible. A recommendation was made on which country the client should expand to first.
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330 - Wirtschaft
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English
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Yes
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Review
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NENIC, Aleks, Andrea NIEDERBERGER, Danao LOPEZ GFELLER, Kindushan JEYATHARAN und Shanjey RAJAKUMAR, 2020. CTM Alder AG: Market potential analysis for the possible internationalization of a Swiss software product. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40824