Positioning of the maternity ward of the Hirslanden Klinik Im Park

Abstract

The public hospitals are increasing its service offerings and are therefore getting more competitive for the private hospitals. This forces private hospital to undertake actions in order not to lose its clientele. The maternity ward of the Hirslanden Klinik Im Park has recorded decreasing number of births in the recent years which leads to an unprofitable business unit. The overarching aim is to be able to get a turn and increase its number of births again.