A case study: assessing effectiveness of the augmented reality application in Augusta Raurica

dc.contributor.authorArmingeon, Moritz
dc.contributor.authorKomani, Pleurat
dc.contributor.authorZanwar, Trupti
dc.contributor.authorKorkut, Safak
dc.contributor.authorDornberger, Rolf
dc.contributor.editortom Dieck, M. Claudia
dc.contributor.editorJung, Timothy
dc.date.accessioned2024-03-22T12:51:09Z
dc.date.available2024-03-22T12:51:09Z
dc.date.issued2019
dc.description.abstractThis paper aims to study and compare the augmented reality experience of two user groups at Augusta Raurica, a Roman archaeological site and an open-air museum in Switzerland. The user groups differentiated within the scope of this study digital natives and digital immigrants. The paper applies the experience economy framework for assessing the differences between the user groups. The data gathered from the surveys and analysis of selected interviews reveal that digital immigrants have better engagement with the augmented reality application of Augusta Raurica than digital natives do. The findings are supporting the debate on assisting tourism destinations to develop more engaging augmented reality content targeting both user groups.
dc.identifier.doi10.1007/978-3-030-06246-0_8
dc.identifier.isbn978-3-030-06245-3
dc.identifier.isbn978-3-030-06246-0
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/42514
dc.language.isoen
dc.publisherSpringer
dc.relation.ispartofAugmented reality and virtual reality. The power of AR and VR for business
dc.relation.ispartofseriesProgress in IS
dc.spatialCham
dc.subject.ddc330 - Wirtschaft
dc.titleA case study: assessing effectiveness of the augmented reality application in Augusta Raurica
dc.type04A - Beitrag Sammelband
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.ReviewTypeLectoring (ex ante)
fhnw.affiliation.hochschuleHochschule für Wirtschaftde_CH
fhnw.affiliation.institutInstitut für Wirtschaftsinformatikde_CH
fhnw.openAccessCategoryClosed
fhnw.pagination99-111
fhnw.publicationStatePublished
relation.isAuthorOfPublication1b30fc3f-c99e-4fff-b4f0-cff69d76cc97
relation.isAuthorOfPublication3f548ee4-7849-4145-9c56-0baa4fb86343
relation.isAuthorOfPublication9e101635-b4fa-4021-9de7-f2b5ae1af395
relation.isAuthorOfPublication79281801-c965-4a1c-afa5-3e9195745028
relation.isAuthorOfPublication64196f63-c326-4e10-935d-6776cc91354c
relation.isAuthorOfPublication.latestForDiscovery79281801-c965-4a1c-afa5-3e9195745028
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