Digital Trust: What is the understanding and application of the term “Digital Trust” within an IT consulting company and among its customer segments, and which measures can the company take to close potential gaps in maturity and improve continuously?

Abstract

Digital trust is an important and timely topic, especially for a leading IT-consulting company in Switzerland. The risks and likelihood of cyber-attacks, phishing, etc. will only continue to increase. However, digital trust is still only beginning to emerge as an overarching topic in the industry. Therefore, this thesis investigates the understanding and application of “Digital Trust” within the company and its customer base. Further, this study examines the maturity level regarding digital trust to derive potential gaps in maturity and to propose measures to improve it.