From Rewards to Purpose: Analyzing Intrinsic and Extrinsic Motivational Factors of Generation Z at Endress+Hauser Flow in Reinach, Switzerland

Abstract

This shift carries a serious risk of knowledge loss due to the retirement of long-serving experts. To address this, it is crucial to understand what motivates Generation Z employees, not only to attract, but especially to retain them. Contrary to common beliefs, generations differ from each other in their motivational needs. Addressing these specific motivators is essential for overcoming human capital challenges and maintaining competitiveness. This issue is particularly relevant for Endress+Hauser Flow in Reinach, a leader in flow measuring technology for industrial process engineering.