Building a female athlete brand on Instagram
Loading...
Authors
Author (Corporation)
Publication date
2021
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
Programming language
Assignee
Practice partner / Client
FHNW School of Business, Olten
Abstract
Gender equality in sport is increasing, however, women in the US, UK and Switzerland receive only a fraction of media coverage. In Switzerland, the women's share of media coverage for sport is 13%, somewhat less than for men with 87%. Overall, the media coverage for women stagnated between 2015 and 2020 at an average of 23% (Kleinreport, 2021).
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Bosshard, A. (2021). Building a female athlete brand on Instagram [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40897