UBS: The way to becoming a global player in Wealth Management The critical factors in establishing the leading position of UBS in wealth management and the overcome of the global financial crisis
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Authors
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Publication date
2013
Typ of student thesis
Bachelor
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Collections
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Institute for Finance, HSW FHNW, Basel
Abstract
With this case study, it is attempted to understand and learn which specific aspects of UBS helped it to keep, despite the bad news, such a good position in wealth management. More specifically, it is aimed to understand the so called one firm strategy and the role of the global financial crisis.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Ntjam, A. (2013). UBS: The way to becoming a global player in Wealth Management The critical factors in establishing the leading position of UBS in wealth management and the overcome of the global financial crisis [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40096