Marketing, PR and Fundraising Recommendation for an Early Music Ensemble

Abstract

The ensemble was founded in Basel in 2016. It has a broad "Early Music" repertoire, with a particular emphasis on the Italian Renaissance and Baroque period. As a fairly new ensemble, strategic development must start from scratch. The ensemble's aspiration is to be an internationally recognized top-league Early Music ensemble, also committed to musicological research by renowned musicologists and performance such rediscovered Early Music scores. The aim of the research project was to develop recommendations in the context of marketing, fundraising and branding.