Vape redefined, the next generation of e-cigarettes. Branding development and go-to-market communications strategy
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Authors
Author (Corporation)
Publication date
2025
Type of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
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Assignee
Practice partner / Client
Avogen Tech SA, Monthey
Abstract
Avogen Tech SA, a Swiss startup, developed a patented water-based, ultrasonic vaping device that reduces health risks in comparison to conventional e-cigarettes. Despite the product being almost ready to get launched, the business lacked a well-defined brand identity and a go-to-market communication strategy appropriate for the heavily regulated e-cigarette industry.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Ragonesi, A. (2025). Vape redefined, the next generation of e-cigarettes. Branding development and go-to-market communications strategy [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/54799