Perception and Trust in UBS After the Merger With Credit Suisse: A Study of Swiss Citizens and Stakeholders
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Authors
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Publication date
2024
Typ of student thesis
Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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UBS Switzerland AG, Bern
Abstract
The emergency merger of two leading banks was a response to the significant financial instability caused by a crisis of confidence and a turbulent phase in the banking sector. While the merger aimed to stabilise the financial system, it also led to uncertainty among customers and stakeholders. This study examines how this major consolidation affected public confidence and perceptions, analysing both positive and negative aspects in a highly dynamic financial environment
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Rathgeb, J., & Selbisu, S. (2024). Perception and Trust in UBS After the Merger With Credit Suisse: A Study of Swiss Citizens and Stakeholders [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/49191