C Y K L I S T - Curated shopping combined with customization allows customers to find a new or tailor-made used bicycle
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2023
Typ der Arbeit
Master
Studiengang
Sammlung
Typ
11 - Studentische Arbeit
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
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Verlag / Herausgebende Institution
Hochschule für Wirtschaft FHNW
Verlagsort / Veranstaltungsort
Olten
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
Introduction. In our daily lives, our brain makes around 20’000 decisions. The broad variety of product offerings often hinders the decision-making process, even overwhelms us. In particular, the bicycle market faces an overdistribution. As a result, CYKLIST, a new business idea was developed based on the Thesis Statement “Curated shopping combined with customization allows customers to find a new or used tailor-made bicycle that satisfies their needs.” Literature Review. To understand the current market opportunity, existing solutions in the bicycle market, as well as other approaches of other industries such as Outfittery, Digitec Galaxus AG, and Revendo, were analysed. Research Method. The approach for proving the Thesis Statement was based on the Design Thinking Process. In the first step, customer needs were observed and understood by extensive research involving 380 respondents of an online survey and 15 empathy maps formed the foundation of the process. In the second step, the point of view was defined based on the outcome of brainstorming and the 360° method to ensure an overall view of the problems. To ideate the problems, a Value Proposition and Lean Canvas were developed. Mock-ups were designed in Figma for building a prototype. Finally, in the test phase, the business model was evaluated with five persons based on the designed Mock- Ups which were built among Business Use Cases.
Schlagwörter
Fachgebiet (DDC)
Veranstaltung
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Enddatum der Ausstellung
Startdatum der Konferenz
Enddatum der Konferenz
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Begutachtung
Open Access-Status
Lizenz
Zitation
Ehrler, M. (2023). C Y K L I S T - Curated shopping combined with customization allows customers to find a new or tailor-made used bicycle [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/48687