Discentia
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Author (Corporation)
Publication date
2022
Typ of student thesis
Semesterarbeit
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
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Assignee
Practice partner / Client
Discentia.com AG, Baar
Abstract
Entering a market as a start-up can be challenging. The hoped-for success might not come, and new challenges emerge quickly. This is also known to Discentia. Discentia is a new course booking platform for both online and on-site courses. Discentia was founded as a start-up and subsidiary of MedienArt AG in 2020. Yet, Discentia has not attracted the hoped-for success in the online course booking market since its founding, despite initial research suggesting that there was a place in the market for such a concept. Discentia decided to work with the FHNW on this project to find the problem.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Born, N., Zeugin, L., Bottacin, M., & Heim, F. (2022). Discentia [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41811