Communications plan on improving perceptual awareness of Swiss pig farmers for Generation Z
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Author (Corporation)
Publication date
2021
Typ of student thesis
Semesterarbeit
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Collections
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Suisseporcs Schweizerischer Schweinezucht und Schweineproduzentenverband, Sempach
Abstract
Suisseporcs is the Swiss Pig Breeders and Producers Association located in
Sempach. The main task of the Suisseporcs is to represent the interests of all pig
farmers vis-à-vis the market, organizations, authorities, politicians, and consumers.
According to Suisseporcs, the number of pork consumption has fallen drastically in
the past years. Suisseporcs assumes that an image improvement of the Swiss pig
breeders is required. Especially, Generation Z should be addressed. Since they are
mostly affected by the global trends of no or less meat consumption.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Heller, S., Avila Rickli, N., Hoang, T. V., Tran, N. H. Y., & Straubinger, N. (2021). Communications plan on improving perceptual awareness of Swiss pig farmers for Generation Z [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40807