Strategic Reallocation of a Consulting Company

dc.contributor.authorAylakdurmaz, Irem
dc.contributor.mentorAbplanalp, Peter
dc.contributor.partnerZimmerli Sales and Management Consultants AG, Hombrechtikon
dc.date.accessioned2023-12-22T16:40:14Z
dc.date.available2023-12-22T16:40:14Z
dc.date.issued2018
dc.description.abstractZimmerli Sales & Management Consultants AG has successfully found a way to differentiate themselves in the industry by creating a new market segment. However, it is difficult for them to acquire clients because many companies do not realize their problems can be fixed by this consulting company. Zimmerli SCAG wants to find ways to position themselves in the market to stay competitive in the future and acquire new clients.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/41268
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleStrategic Reallocation of a Consulting Company
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication3bd68b15-d8c8-4d3a-a6b1-c18c36e5542a
relation.isMentorOfPublication.latestForDiscovery3bd68b15-d8c8-4d3a-a6b1-c18c36e5542a
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Bachelor of Science