Development of a hybrid onboarding concept for a B2B Software-as-a-Service Company.

Abstract

For a software-as-a-service company to succeed in the market, it must ensure that customers using a newly acquired platform are optimally onboarded and trained from the moment of purchase. In order to put the customer at the center of the company or to positively influence their customer experience with a service, it is also advantageous to know in which phase a customer is within the company.