Online Marketing Concept for Binkert Medien AG

dc.contributor.authorSchelling, Martin
dc.contributor.authorManalo, Louie
dc.contributor.authorBachmann, Marcel
dc.contributor.mentorNiedermann, André
dc.contributor.partnerBinkert Medien AG, Laufenburg, AG
dc.date.accessioned2023-12-22T15:56:08Z
dc.date.available2023-12-22T15:56:08Z
dc.date.issued2012
dc.description.abstractThe Binkert Medien AG is facing decreasing print revenues due to the rapidly increasing online publications and the steadily aging current customer base. Therefore, new and younger customers have to be gained by implementing new online features and tools that help expanding the online presence. With these new online features and tools the attractiveness, the online traffic and the number of returning customers will hopefully be increased.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/40094
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleOnline Marketing Concept for Binkert Medien AG
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeSemesterarbeit
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication277020da-4449-4b72-ae04-34281e41fc68
relation.isMentorOfPublication.latestForDiscovery277020da-4449-4b72-ae04-34281e41fc68
Dateien
Sammlung
Bachelor of Science