Token-based loyalty program

dc.contributor.authorJoos, Nico
dc.contributor.mentorMoriggl, Pascal
dc.contributor.partnerVELUX Schweiz AG, Aarburg
dc.date.accessioned2023-12-22T16:47:38Z
dc.date.available2023-12-22T16:47:38Z
dc.date.issued2022
dc.description.abstractA client in the building material sector wants to investigate if this combination is feasible to replace their current loyalty program. Although most of its clients appreciate the current loyalty program, it faces some challenges concerning point expirations, data mismatches and accumulation of points.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/41616
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBasel
dc.subject.ddc330 - Wirtschaft
dc.titleToken-based loyalty program
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication91df2c30-6097-4316-a39e-1a837dba85a6
relation.isMentorOfPublication.latestForDiscovery91df2c30-6097-4316-a39e-1a837dba85a6
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Bachelor of Science