better inform Twinings’ content strategy for the Swiss market

dc.contributor.authorEglauf, Andrina
dc.contributor.authorBugmann, Carmen
dc.contributor.mentorJacob, Christine
dc.contributor.partnerWander AG, Neuenegg BE
dc.date.accessioned2023-12-22T16:21:31Z
dc.date.available2023-12-22T16:21:31Z
dc.date.issued2019
dc.description.abstractThe tea company Twinings is facing challenges concerning consumer retention. Additionally, although Twinings serves a variety of teas, customers associate the brand with only selling black tea. To change these trends and perceptions, Twinings seeks to adapt their content strategy. Their success relies on better understanding tea heavy users, identifying their interests and finding suitable communication channels.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/40718
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBrugg-Windisch
dc.subject.ddc330 - Wirtschaft
dc.titlebetter inform Twinings’ content strategy for the Swiss market
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication7e52956a-1223-4665-8fdc-7bacad074ba4
relation.isMentorOfPublication.latestForDiscovery7e52956a-1223-4665-8fdc-7bacad074ba4
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