Image rights - Guidance for the Use of Images in Social Media
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Authors
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Publication date
2019
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Novartis, Basel
Abstract
Social media brings many opportunities for organizations such as various possibilities of sharing content rapidly across different platforms and tailored for their target-audience. However, there are some challenges arising as well. It is becoming increasingly difficult to maintain an overview of the legal issues, such as intellectual property rights, personality rights, and data privacy. This thesis addresses the legal requirements based on Swiss law that apply when using images in social media and provides recommendations how organizations can ensure to fulfill these requirements.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Marzo, L. (2019). Image rights - Guidance for the Use of Images in Social Media [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40536