Virtual Culture GmbH: Establishing a new Business Model and a Marketing Plan

Abstract

Working with cultural institutions poses its own, unique set of problems: orders are project based, and the demand is unstable and at a relatively low level. Consequently, Virtual Culture has minimal reoccurring revenue streams and is heavily dependent on gaining projects trough bidding processes. To mitigate this issue Vera Chiquet, founder of Virtual Culture, approached FHNW to conduct a student project aiming at delivering a marketing plan to push in other, more commercial, industries and gain customers who regularly place orders and thus, provide a more stable income situation.