Business development outreach to potential early adopter companies to join the Codos platform

Abstract

The Codos Foundation, a non-profit foundation located in Zug, has submitted an assignment to gain a better understanding of the business development outreach to potential early adopter companies. The main target of this investigation is to examine if a company may potentially choose or choose not to collaborate with the Codos Foundation and the reasons behind it. To minimize a negative decision outcome with a potential partner, we elaborate on the best practice approach messaging and engagement of other NGOs, which are following similar values and beliefs such as awareness and sustainability.