Business Case Functional Food

Abstract

Global sales of foods with health-related or functional claims are expected to increase over the next ten years. The trend is also strong in Switzerland, where the market for these so-called functional food products has been growing for years. To learn more about its key end customers, a small Swiss manufacturer of functional foods commissioned me to research the general attitudes, habits, and specific food preferences of millennials and centennials in the German- and French-speaking parts of the country.