Market and Demand Analysis Market research and demand analysis for red white wooden barriers

Abstract

Our client produces red white wooden barriers that are used to barricade construction sites. To gain a competitive advantage, our client aims to differentiate the product by sealing the front sides of the barriers with a synthetic end cap. The trigger of the idea was the fact that red white wooden barriers are prone to moisture ingression from the front sides of the barriers. As a consequence, the barriers become damaged easily and wood splinters can cause injuries. The optimized product promises to increase safety and extend the lifespan. However, the launch of the product idea is associated with a large investment by our client. Therefore, before implementing the product, the market potential of the red white wooden barriers has to be identified as well as the demand for the optimized product.