From Data to Decisions : The Role of Analytics Translators in Driving Business Success
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2024
Typ of student thesis
Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Die Schweizerische Post AG , Bern
Abstract
The theoretical principles that explain the impact of Analytics Translators were defined. Data-driven projects, which use advanced analytics, cannot determine their outcomes in advance and rely on flexible project methods. The success and failure of such projects depend on methodology and results, influenced by factors like product, process, and management. It was found that the necessary skills for Analytics Translators are present in project or product organizations but not unified within a single person.
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English
Created during FHNW affiliation
Yes
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Review
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Citation
Peña Zhiña, E. (2024). From Data to Decisions : The Role of Analytics Translators in Driving Business Success [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/48924