Leveraging business model innovation for sustainability. Tentative principles to support true co-creation between students and SMEs
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Author (Corporation)
Publication date
2022
Typ of student thesis
Course of study
Collections
Type
04B - Conference paper
Editor (Corporation)
Supervisor
Parent work
Sustainable business model challenges. Economic recovery and digital transformation
Special issue
DOI of the original publication
Series
Series number
Volume
Issue / Number
Pages / Duration
1087-1091
Patent number
Publisher / Publishing institution
LUMSA University
Place of publication / Event location
Rom
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Recent trends and challenges surrounding sustainability and digitalization have forced businesses to rethink their business models. Business model innovation for sustainability (BMIfS) aims to enable companies to better meet these challenges and to operate within planetary boundaries while ensuring their long-term success. Several authors have iterated the importance of co-creation and collaboration with multiple stakeholders for BMIfS. Educational settings can provide an ideal environment to engage multiple stakeholders collaboratively. However, the educational facet in supporting SMEs in meeting the challenges of BMIfS appears insufficiently addressed. In particular, the practical implementation of co-creative learning activities to strengthen students’ and businesses’ capabilities for BMIfS is weakly researched and developed. This paper contributes by addressing the challenges of true co-creation for BMIfS between students and SMEs in educational settings. Built on insights from two illustrative educational initiatives, several underlying causes for these challenges are discussed. Based on these observations and the authors’ experiences, seven tentative principles are presented to support the design of educational co-creative BMIfS with students and SMEs. For future research, the paper suggests taking design-based and longitudinal research approaches to improve education for sustainability resulting in better students’ and businesses’ capabilities for BMIfS as well as assessing its transformational impact for SMEs.
Keywords
Subject (DDC)
Event
7th international conference on new business models
Exhibition start date
Exhibition end date
Conference start date
23.06.2022
Conference end date
24.06.2022
Date of the last check
ISBN
979-12-210-1188-3
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Peer review of the complete publication
Open access category
Closed
License
Citation
von Kutzschenbach, M., Wyss, A., Hoveskog, M., & Tell, J. (2022). Leveraging business model innovation for sustainability. Tentative principles to support true co-creation between students and SMEs. In L. Michelini, A. Minà, & P. Alaimo Di Loro (Eds.), Sustainable business model challenges. Economic recovery and digital transformation (pp. 1087–1091). LUMSA University. https://irf.fhnw.ch/handle/11654/43192