Cash vs. vouchers vs. gifts in web surveys of a mature panel study. Main effects in a long-term incentives experiment across three panel waves
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
06.2019
Typ der Arbeit
Studiengang
Sammlung
Typ
01A - Beitrag in wissenschaftlicher Zeitschrift
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Social Science Research
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
81
Ausgabe / Nummer
Seiten / Dauer
221-234
Patentnummer
Verlag / Herausgebende Institution
Academic Press
Verlagsort / Veranstaltungsort
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
In this study, we evaluate short- and long-term effects of three different prepaid incentives: a ballpoint-pen (gift worth approximately 2 Swiss francs), a voucher (cash card worth 10 Swiss francs) and cash (a 10-Swiss-francs’ banknote) on young panellists’ cooperation and response rate in three waves of a mature panel study with a sequential multi-mode design (web-based online survey, CATI, and PAPI). The survey experiment involved an alternative procedure to analyse the effect of different types of prepaid incentives, taking selective attrition into account as well as considering problems related to causal inference. The subjects were students, from randomly-selected school classes, who had finished their compulsory school in 2013. The findings are clear: cash provides the strongest direct, positive effect on the overall response rate and also on the latency until response after first contact. The other incentives did not work as efficiently as did cash. Additionally, cash is the most likely to minimise social selectivity in response. Finally, cash provides the potential to convert refusals in previous waves into cooperation.
Schlagwörter
Fachgebiet (DDC)
Veranstaltung
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
Enddatum der Konferenz
Datum der letzten Prüfung
ISBN
ISSN
0049-089X
1096-0317
1096-0317
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Nein
Zukunftsfelder FHNW
Publikationsstatus
Veröffentlicht
Begutachtung
Peer-Review der ganzen Publikation
Open Access-Status
Hybrid
Lizenz
Zitation
Becker, R., Möser, S., & Glauser, D. (2019). Cash vs. vouchers vs. gifts in web surveys of a mature panel study. Main effects in a long-term incentives experiment across three panel waves. Social Science Research, 81, 221–234. https://doi.org/10.1016/j.ssresearch.2019.02.008