Digital Trust and AI – A Qualitative Study on Aspects Influencing the Intention to Use AI

dc.contributor.authorZhang, Yidan
dc.contributor.authorDao, Linh
dc.contributor.mentorKarg, Jona
dc.contributor.partnerFHNW University of Applied Sciences and Arts Northwestern Switzerland, Basel
dc.date.accessioned2025-12-15T13:34:43Z
dc.date.issued2025
dc.description.abstractThese patterns motivate our inquiry into which factors drive intention to use and how trust and user satisfaction condition adoption in both settings. Therefore,this study examines bankers in Vietnam and China through the extended Unified Theory of Acceptance and Use of Technology (UTAUT) Model, showing how performance, support, and digital trust translate intention into use.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/54734
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleDigital Trust and AI – A Qualitative Study on Aspects Influencing the Intention to Use AI
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Sciencede_CH
relation.isMentorOfPublication38efec10-d5b0-4462-ac9d-31ab8d3b4910
relation.isMentorOfPublication.latestForDiscovery38efec10-d5b0-4462-ac9d-31ab8d3b4910
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Bachelor of Science