More People in ThiK
Loading...
Authors
Author (Corporation)
Publication date
2018
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
ThiK Theater im Kornhaus, Baden
Abstract
The Current Situation of the theatre is right as explained in the Kick-Off Meeting. They have steady and stable audience attendance numbers for their shows, and they maintain a good relationship with their audience. Furthermore, a few more shows and collaborations are outstanding until the season end. Last year’s statistical data shows that during the season 121 shows took place in the theatre and 89 were public shows and 32 were school performances. More than 8000 spectators visited shows in the theatre. The average utilization was 60%, and on average every show had 66 spectators.
Besides the fact that the theater has no real pain points now and is in a stable situation, the question arose about how they can attract a broader audience. The central questions that the client would have an answer to were “which target audience they have” and “how efficient their communication channels are, advertisement actions towards their audience.” Therefore, the client has placed for this thesis to the FHNW to get an outside analysis/view from an economic student about their marketing activities.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Güntert, A. (2018). More People in ThiK [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41336