More People in ThiK
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2018
Typ der Arbeit
Bachelor
Studiengang
Sammlung
Typ
11 - Studentische Arbeit
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
Patentnummer
Verlag / Herausgebende Institution
Hochschule für Wirtschaft FHNW
Verlagsort / Veranstaltungsort
Olten
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
ThiK Theater im Kornhaus, Baden
Zusammenfassung
The Current Situation of the theatre is right as explained in the Kick-Off Meeting. They have steady and stable audience attendance numbers for their shows, and they maintain a good relationship with their audience. Furthermore, a few more shows and collaborations are outstanding until the season end. Last year’s statistical data shows that during the season 121 shows took place in the theatre and 89 were public shows and 32 were school performances. More than 8000 spectators visited shows in the theatre. The average utilization was 60%, and on average every show had 66 spectators.
Besides the fact that the theater has no real pain points now and is in a stable situation, the question arose about how they can attract a broader audience. The central questions that the client would have an answer to were “which target audience they have” and “how efficient their communication channels are, advertisement actions towards their audience.” Therefore, the client has placed for this thesis to the FHNW to get an outside analysis/view from an economic student about their marketing activities.
Schlagwörter
Fachgebiet (DDC)
Veranstaltung
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
Enddatum der Konferenz
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Begutachtung
Open Access-Status
Lizenz
Zitation
Güntert, A. (2018). More People in ThiK [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41336