B2B: A shift from owning to sharing?
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Authors
Huber, Sebastian
von dem Berge, Karina
Jüttner, Uta
Huber, Charles
Author (Corporation)
Publication date
2022
Typ of student thesis
Course of study
Collections
Type
01A - Journal article
Editors
Editor (Corporation)
Supervisor
Parent work
Marketing Review St. Gallen
Special issue
From Business to Business
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
3
Pages / Duration
30-36
Patent number
Publisher / Publishing institution
Universität St. Gallen
Place of publication / Event location
St. Gallen
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
The sharing economy has witnessed tremendous growth in a multitude of industries around the world. Little B2B sharing, however, can be observed in industry practice, although it provides attractive opportunities for SMEs. Findings from an applied research project suggest some prerequisites for SMEs that want to engage in sharing and offer several tools for implementation.
Keywords
Business to Business, Sharing, Sharing Economy, B2B
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
0923-0645
1573-059X
1573-059X
Language
German
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Expert editing/editorial review
Open access category
Closed
License
Citation
Huber, S., von dem Berge, K., Burri, S., Jüttner, U., Wäfler, T., Huber, C., & Niederhauser, L. (2022). B2B: A shift from owning to sharing? Marketing Review St. Gallen, 3, 30–36. https://irf.fhnw.ch/handle/11654/33604