Granola Nazis and Neoliberal Mystics
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Author (Corporation)
Publication date
2024
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04A - Book part
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Parent work
On tradition, common sense and conspiracies. Strategies and insights of the contemporary far right
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Issue / Number
Pages / Duration
15-38
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Publisher / Publishing institution
EDUCatt
Place of publication / Event location
Milano
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Abstract
In Granola Nazis and Neoliberal Mystics we discuss digital traditionalism or the ways in which new technologies enable old ideologies, often reactionary, and new modes of life which often call the images of ancient traditions. Each section discusses two seemingly
opposed elements of digital traditionalism, first, the rise of white nationalist online influencers, and their use of women’s media, second, the UK fascist group patriotic alternative, a group who couch white supremacy in a return to so called traditional ways of living in a mix of a hippie’s back to the land and a Nazi’s blood and soil. The third section looks at the neoliberal mystics, entrepreneurs who use the language of ancient spiritual traditions and wellness for technocratic ends. While they seem at first opposed, the rugged homesteaders and the suited HR bureau-crats, each of these groups blends new technology and reactionary politics, traditionalism and futurism in ways which tell us a lot about the present moment. These new technologies are ways of making money, but also making value for the (white) nation.
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ISBN
979-12-5535-184-9
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
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Open access category
Closed
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Citation
Tebaldi, C., & Del Percio, A. (2024). Granola Nazis and Neoliberal Mystics. In V. A. Bruno (Ed.), On tradition, common sense and conspiracies. Strategies and insights of the contemporary far right (pp. 15–38). EDUCatt. https://irf.fhnw.ch/handle/11654/51231