Exploring effects of entertaining communication strategies promoting pro-environmental behavior
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09.2018
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04B - Conference paper
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BEHAVE 2018 - 5th European Conference on Behaviour and Energy Efficiency
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Zürich
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5th European Conference on Behaviour and Energy Efficiency (Behave 2018)
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05.09.2018
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07.09.2018
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English
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Yes
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Published
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Citation
Demarmels, S., Schaffner, D., Albisser, M., Kohlberg, S., & Janoschka, A. (2018). Exploring effects of entertaining communication strategies promoting pro-environmental behavior. In M. Hackenfort (Ed.), BEHAVE 2018 - 5th European Conference on Behaviour and Energy Efficiency. http://hdl.handle.net/11654/26790