Internet Banking usage among a specific bank's clients; What are the underlying reasons behind the low internet banking adoption rate
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Authors
Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
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Assignee
Practice partner / Client
Bank EEK AG, Bern
Abstract
The corresponding bank has with approximately 26% a relatively low number of internet banking users among their clients. The thesis aimed to find the underlying reasons for this circumstance in order to create a basis for the introduction of effective measures to increase this adoption share.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Nanzer, N. (2020). Internet Banking usage among a specific bank’s clients; What are the underlying reasons behind the low internet banking adoption rate [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/39573