Sustainability of general-purpose AI versus task-specific models
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2025
Typ of student thesis
Master
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Olten
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Abstract
Artificial Intelligence (AI) relies on significant energy resources, raising questions about its environmental sustainability, especially as adoption grows in business functions like marketing. Therefore, this thesis investigates whether it is possible to create an evaluation framework that assesses both the environmental sustainability and cost-effectiveness of general-purpose and task-specific AI models used for marketing tasks.
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English
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Yes
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Review
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Citation
Brughitta Anchia, N. (2025). Sustainability of general-purpose AI versus task-specific models [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/54838