Web Analytics Strategy for the FHNW's Website studierendenprojekte.wirtschaft.fhnw.ch

Abstract

The team is confronted with the problem that the vast amount of data generated through website traffic, is currently not analysed efficiently. One reason for this is that there is currently no defined web analytics strategy in place, and another reason is that only one analytical tool is used for the analysis of the website. The inefficient use of data, and deficiency of analytical tools and capabilities prevents the team to use the full analytical potential. To solve this problem, a new tool is introduced, and a web analytics strategy is defined by integrating both tools into the solution.