Legal Requirements for the Personalization of Commercial Internet Applications in Europe
Authors
Author (Corporation)
Publication date
2006
Typ of student thesis
Course of study
Collections
Type
01A - Journal article
Editors
Editor (Corporation)
Supervisor
Parent work
Journal of Organizational Computing and Electronic Commerce
Special issue
DOI of the original publication
Link
Series
Series number
Volume
2006
Issue / Number
Pages / Duration
201-221
Patent number
Publisher / Publishing institution
Taylor & Francis
Place of publication / Event location
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Most e-commerce applications require the collection and storing of information about customers. As a consequence, the performed transactions involve legal issues. For three years, the authors have been involved in a project that studies the potentials of personalization of e-commerce systems from the particular angle of SMEs. The paper picks up a couple of scenarios that many e-commerce vendors face when implementing personalization on their Web sites. The specific focus of the discussion is the legal use of costumer profiles for e-commerce applications. Since most legal issues are difficult to understand for non-lawyers the paper makes use of a case study, which shows explicitly what e-commerce vendors need to keep in mind when implementing personalization on their Web sites.
Keywords
Personalisierung
Subject (DDC)
330 - Wirtschaft
005 - Computer Programmierung, Programme und Daten
005 - Computer Programmierung, Programme und Daten
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
1091-9392
1054-1721
1532-7744
1054-1721
1532-7744
Language
English
Created during FHNW affiliation
Unknown
Strategic action fields FHNW
Publication status
Published
Review
No peer review
Open access category
License
Citation
SCHUBERT, Petra, Mathias KUMMER und Uwe LEIMSTOLL, 2006. Legal Requirements for the Personalization of Commercial Internet Applications in Europe. Journal of Organizational Computing and Electronic Commerce. 2006. Bd. 2006, S. 201–221. DOI 10.26041/fhnw-2997. Verfügbar unter: https://doi.org/10.26041/fhnw-2997