Developing a differentiated positioning strategy for the SSRCC
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Authors
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Publication date
2018
Typ of student thesis
Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Swiss SME Research Center China (SSRCC), Olten
Abstract
As the market of advisory / consultancy companies is highly saturated, companies need to differentiate themselves to sustain in the market and attract new clients. Consequently, a Swiss advisory organization catering the needs of Swiss SMEs requested a repositioning strategy. The following objectives were set:
• What are the seven main competitors and what are potential competitors that could enter the market?
• What are the main opportunities for the client with regards to the repositioning?
• What needs do clients of specialized China advisory / consulting firms have and are there any gaps?
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English
Created during FHNW affiliation
Yes
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Review
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Citation
Berther, J., & Renevey, S. (2018). Developing a differentiated positioning strategy for the SSRCC [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41270