Paving the way for a new composite indicator on business model innovations

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Datum
18.06.2014Metadata
Zur LanganzeigeType
06 - Präsentation
Primary target group
Science
Created while belonging to FHNW?
Yes
Zusammenfassung
The paper conceptualises business model innovations (BMI) as a fundamental change of the mechanisms and
arrangements of how a company creates, delivers and captures value. It translates this definition into a composite
innovation indicator that consists of a combination of radical product and radical process innovations, or radical product
innovations combined with marketing and organisational innovations. Implementing this definition with empirical data
from the Community Innovation Surveys (CIS) in Europe, we find that roughly one out of 20 SMEs has introduced a BMI
in the three-year period preceding the surveys. Deepening our understanding of the construct by means of an
exploratory analysis of 60 BMI case studies, we find that revenue model innovations have not been captured sufficiently
in the CIS datasets. At the same time, they constitute an essential element and characterize a significant number of BMI
cases. We suggest that innovation surveys should introduce questions on revenue model innovations and add a few
further changes to better capture business model innovations in the future.