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dc.contributor.authorRyser, Thomas
dc.contributor.authorFlepp, Corsin
dc.contributor.authorKonrad, Jonas
dc.date.accessioned2018-12-05T15:08:42Z
dc.date.available2018-12-05T15:08:42Z
dc.date.issued2018-10-25
dc.identifier.urihttp://hdl.handle.net/11654/26814
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-1547
dc.description.abstractThe present applied research project studied gig workers of the biggest platform company in Switzerland (around 180’000 users inscribed). To assess worker personas data were analyzed from 18 indepth interviews including the inquiry of worker biographies, their work related social network structures. The results show that platform workers can be differentiated according to the continuity in the perception of the work form. Gig workers seeing the work form as a transition phase in their vocational development can be distinguished from workers who have developed a mid- till long- term perspective in doing gig work. The classification of personas can be interpreted as a model of individual career paths in a highly volatile, new job environment, where new worker identities emerge.
dc.language.isoen
dc.relationSoziale Vernetzung von Gig Workern in der Plattform-Economy
dc.accessRightsAnonymous
dc.subjectGig Economy; Worker Identity; Job Biographies; Social Network Analysis
dc.titlePersonas for a better understanding of emerging worker identities in the Swiss Gig Economy
dc.type06 - Präsentation
dc.spatialAmsterdam
dc.eventReshaping Work 2018
dc.audienceScience
fhnw.publicationStatePublished
fhnw.ReviewTypeAnonymous ex ante peer review of an abstract
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandNo
fhnw.IsStudentsWorkno


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