Usage of external data to support companies for the identification of the potential for digital transformation
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2019
Typ der Arbeit
Master
Studiengang
Sammlung
Typ
11 - Studentische Arbeit
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
Patentnummer
Verlag / Herausgebende Institution
Hochschule für Wirtschaft FHNW
Verlagsort / Veranstaltungsort
Olten
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
Today, companies in a wide range of industries are aware that they are exposed to a threat from the missed digital transformation - disruption. They also recognize the value of data, while data has been collected for years. However, there are many who do not know how to use the collected data efficiently to transform their business model, as there is no comprehensive support in the form of a method. This research project defines such a method to provide organizations with a tool to support the different aspects of data-driven decision making in business model transformation. Within the design research approach a method for the transformation of a business model with a focus on data was developed.The method is based on profound literature research. The evaluation process included interviews with experts who have done research in the field of digital transformation or who work in the area of data-driven business models. The developed method consists of a sequence of activities, some of which could be directly taken over from the literature research. The gap found was closed by a model that allows the user to transform the existing business model by focusing on data. The intention of the model is to comprehensively cover the aspects of data-driven transformation, resulting in an optimized or innovated business model. The research results indicate that the conceptual method is a suitable approach to support organizations in data-driven business model transformation. It enables organizations to transform their business model.
Schlagwörter
Fachgebiet (DDC)
330 - Wirtschaft
Veranstaltung
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
Enddatum der Konferenz
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Publikationsstatus
Begutachtung
Open Access-Status
Lizenz
Zitation
ANTONINO, Lanaia, 2019. Usage of external data to support companies for the identification of the potential for digital transformation. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40462