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dc.contributor.authorSchubert, Petra
dc.contributor.authorLeimstoll, Uwe
dc.date.accessioned2015-10-05T15:41:14Z
dc.date.available2015-10-05T15:41:14Z
dc.date.issued2003-01-01T00:00:00Z
dc.identifier.isbn3-88722-583-X
dc.identifier.urihttp://hdl.handle.net/11654/9084
dc.description.abstractPersonalization of E-Commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already E-Commerce software on the market offering integrated E-Shop and personalization functions. However, the available software is too time-consuming and expensive for SMEs. With this in mind we saw a need to investigate the potential for personalization from the particular angle of SMEs. This paper presents the results of a research project about personalization of E-Commerce applications run by SMEs. The project started with an empirical study about the current state of personalization in E-Commerce applications run by SMEs. The findings encouraged us to start the development of a project method for the development of standard personalization components in ERP systems. The method builds on a personalization framework which forms the basis for the requirement analysis and the consecutive extension of ERP-II systems.
dc.language.isoen_UK
dc.publisherUniversity of Bremen, Germany
dc.accessRightsAnonymous
dc.subjectCustomer Profiles
dc.subjectERP-Systeme
dc.subjectPersonalisierung
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleExtending ERP Systems in SMEs into Personalized E-Commerce Applications.
dc.type04 - Beitrag Sammelband oder Konferenzschrift
dc.volumeProceedings of the Tenth Research Symposium on Emerging Electronic Markets 20032003
dc.editorsLechner, Ulrike
dc.spatialBremen
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt
fhnw.pagination207-217


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