The Effect of Virtual Relationships on E-Shops, A Case-Study-based Approach.
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The paper presents and applies the methodology and techniques of cross case analysis (CCA). The authors identify patterns of success in the field of e-shops and virtual relationships. The findings are based on six selected case studies following the methodology developed by Eisenhardt . The case study approach was used for two reasons: First, a large number of case studies was collected over the last years containing knowledge that had not yet been analysed and interpreted. Second, the authors assume that the research field of e-business and ICT is particularly suited for cross case analysis because of the dynamic development and the need to learn from best practice [Klein/Myers 1999].