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dc.contributor.authorRisch, Daniel
dc.contributor.authorSchubert, Petra
dc.date.accessioned2015-10-05T15:41:20Z
dc.date.available2015-10-05T15:41:20Z
dc.date.issued2004-01-01T00:00:00Z
dc.identifier.urihttp://hdl.handle.net/11654/9131
dc.description.abstractThe paper presents and applies the methodology and techniques of cross case analysis (CCA). The authors identify patterns of success in the field of e-shops and virtual relationships. The findings are based on six selected case studies following the methodology developed by Eisenhardt [1989]. The case study approach was used for two reasons: First, a large number of case studies was collected over the last years containing knowledge that had not yet been analysed and interpreted. Second, the authors assume that the research field of e-business and ICT is particularly suited for cross case analysis because of the dynamic development and the need to learn from best practice [Klein/Myers 1999].
dc.language.isode_CH
dc.accessRightsAnonymous
dc.subjectCRM
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleThe Effect of Virtual Relationships on E-Shops, A Case-Study-based Approach.
dc.type04 - Beitrag Sammelband oder Konferenzschrift
dc.subtitleProceedings of the Eleventh Research Symposium on Emerging Electronic Markets
dc.volume2004
dc.eventProceedings of the Eleventh Research Symposium on Emerging Electronic Markets
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt
fhnw.pagination107-114


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