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dc.contributor.authorSchubert, Petra
dc.contributor.authorLeimstoll, Uwe
dc.date.accessioned2015-10-05T15:41:47Z
dc.date.available2015-10-05T15:41:47Z
dc.date.issued2004
dc.identifier.urihttp://hdl.handle.net/11654/9347
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-3169
dc.description.abstractPersonalization of e-commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already e-commerce software on the market offering integrated E-shop and personalization functions. However, the available software is too time-consuming and expensive for SMEs. With this in mind we saw a need to investigate the potential for personalization from the particular angle of SMEs. In addition to some theoretical fundamentals of personalization, this paper presents the results of an empirical study. With the help of a survey we investigated the application potential for personalization tools in Swiss companies. The conclusions show that SMEs are (still) skeptical towards e-commerce applications which use personalization. It furthermore becomes clear that the heterogeneity of organizational and technical conditions impedes the development of standardized tools.
dc.language.isoen_UK
dc.relation.ispartofJournal of Electronic Commerce in Organizations
dc.accessRightsAnonymous
dc.subjectCRM
dc.subjectCustomer Profiles
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titlePersonalization of E-Commerce Applications in SMEs: Conclusions from an Empirical Study in Switzerland
dc.type01 - Zeitschriftenartikel, Journalartikel oder Magazin
dc.volume2004
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt
fhnw.pagination21-39


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