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dc.contributor.authorRisch, Daniel
dc.contributor.authorSchubert, Petra
dc.contributor.authorLeimstoll, Uwe
dc.date.accessioned2015-10-05T15:42:02Z
dc.date.available2015-10-05T15:42:02Z
dc.date.issued2006-06-22T00:00:00Z
dc.identifier.isbn3-936771-73-1
dc.identifier.urihttp://hdl.handle.net/11654/9464
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-3213
dc.description.abstractPersonalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research project on personalization of e-commerce systems. The findings were taken from interviews and software development projects with company partners.Our discussion focuses on the Personalization Map. The map provides an extensive overview on personalization functions that can be used to individualize and improve human-computer-interaction both in B2C and B2B e-commerce environments. In a first step, the functions are classified according to their order of appearance in the buying process. In a second step they are grouped into subcategories. There is no single strategy for selecting successful personalization functions as the suitability varies depending on the industry and the goods sold.
dc.language.isoen_UK
dc.publisherGITO
dc.relation.ispartofCustomer Interaction and Customer Integration
dc.accessRightsAnonymous
dc.subjectB2B
dc.subjectB2C
dc.subjectE-Commerce
dc.subjectPersonalisierung
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleThe Personalization Map, An Application-Oriented Overview of Personalization Functions
dc.type04 - Beitrag Sammelband oder Konferenzschrift
dc.spatialBerlin
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt
fhnw.pagination425-438


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