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dc.contributor.authorSchubert, Petra
dc.contributor.authorLeimstoll, Uwe
dc.date.accessioned2015-10-05T15:42:06Z
dc.date.available2015-10-05T15:42:06Z
dc.date.issued2002-01-01T00:00:00Z
dc.identifier.urihttp://hdl.handle.net/11654/9498
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-3226
dc.description.abstractPersonalization of E-Commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already E-Commerce software on the market offering integrated E-shop and personalization functions. However, the available software is too time-consuming and expensive for SMEs. With this in mind we saw a need to investigate the potential for personalization from the particular angle of SMEs. Besides the theoretical fundamentals of personalization this paper will present the results of an empirical study. With the help of a survey we investigated the application potential for personalization tools in Swiss companies. The conclusions show that SMEs are (still) sceptical towards E-Commerce applications which include personalization. It furthermore becomes clear that the heterogeneity of organizational and technical conditions hinders the development of standardized tools.
dc.language.isoen_UK
dc.publisherUniversity of Applied Sciences Basel (FHBB), Institute for Business Economics, Basel, Switzerland
dc.accessRightsAnonymous
dc.subjectE-Business
dc.subjectElectronic Markets
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titlePersonalization of E-Commerce Applications in SMEs: Conclusions from an Empirical Study in Switzerland.
dc.type04 - Beitrag Sammelband oder Konferenzschrift
dc.subtitleProceedings of the 9th Research Symposium on Emerging Electronic Markets
dc.volumeProceedings of the Ninth Research Symposium on Emerging Electronic Markets 20022002
dc.editorsSchubert, Petra
dc.editorsLeimstoll, Uwe
dc.spatialBasel
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt
fhnw.pagination157-174


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